A lot of people have given up on Avril Lavigne over the years. Sometime between "Sk8r Boi" and "Girlfriend", fans just jumped ship. But given that Avril hasn't really grown much as a musician ("Here's to Never Growing Up" has so many layers...), I would argue that these fans just outgrew her and that she hasn't actively done anything to repel (or keep) them.
I've never been Avril's #1 supporter because I generally don't support women who wear ties and tutus, but I can appreciate a good jam as much as the next person. Her latest effort off her upcoming self-titled album, "Rock N Roll" is a true smash. It's all about not needing anything but love, and saying "fuck you" to anyone who gets in your way.
So join Avril and put that middle finger in the air, and let 'em know we're still rock n roll. (Rock n rooooollllllllll!)